If you've had anything to do with online marketing, you already know it's easier to compete in a small niche rather than take on authority sites with your limited resources. But have you considered that in any market you can think of, there are probably hundreds of 'nano-niches' where super responsive, cashed up buyers are just waiting to purchase products they need and want.
There are probably thousands of these of sub-niches you could tap into just waiting for you to discover them. And the easiest way to identify them is through what they call the long-tail. The long-tail is a definition for the multi-word keyword phrases people use to refine what they are looking for, right before they buy and product or service.
If you go after these sub-niches, you will be in a position to get higher prices, bigger consulting fees and fatter profit margins, without having to do a lot more work. And you won't have to compete with the big merchants who are making life very difficult for lots of people online.
So what exactly are sub niches?
Looking for sub-niches is fun, but it can take time to find the right one to go after. To get you thinking, let's look at a few examples. We'll assume you know somebody who has a passion for dogs. If they wanted to go into the dog accessories market, they might target -
* Training for German Shepherd Guard Dogs
* Cozy, colorful winter coats and leggings for Poodles
* A breeder's registry for Dalmatians in Washington
* Jewelry and bling for female Labradors
* Dog care and grooming services for residents of Seattle
* Dog washing and walking services for apartment owners
You get the idea. You have the ability to turn virtually any generic category into a tightly focused niche market and completely dominate it. Then if you can establish yourself as a specialist in that niche market, you can easily become the dominant player, with all of the benefits that go with that positioning.
Having or developing any kind of specialized knowledge like this means you can offer your audience all kinds of products and services they want to buy, and you'll have a very receptive crowd. It makes sense - when people are passionate about a topic, they want everything related to that topic. And if you are a dominant player and they trust you, they will buy from you.
One final point to make a note of is this. If you build a list of people who are passionate about the topic you love, you'll be in a position to sell them all kinds of products and services over and over again for years to come. The key is to be different, specialize in one small niche to start with, and work hard to dominate it. If you do, you really can't fail.
There are probably thousands of these of sub-niches you could tap into just waiting for you to discover them. And the easiest way to identify them is through what they call the long-tail. The long-tail is a definition for the multi-word keyword phrases people use to refine what they are looking for, right before they buy and product or service.
If you go after these sub-niches, you will be in a position to get higher prices, bigger consulting fees and fatter profit margins, without having to do a lot more work. And you won't have to compete with the big merchants who are making life very difficult for lots of people online.
So what exactly are sub niches?
Looking for sub-niches is fun, but it can take time to find the right one to go after. To get you thinking, let's look at a few examples. We'll assume you know somebody who has a passion for dogs. If they wanted to go into the dog accessories market, they might target -
* Training for German Shepherd Guard Dogs
* Cozy, colorful winter coats and leggings for Poodles
* A breeder's registry for Dalmatians in Washington
* Jewelry and bling for female Labradors
* Dog care and grooming services for residents of Seattle
* Dog washing and walking services for apartment owners
You get the idea. You have the ability to turn virtually any generic category into a tightly focused niche market and completely dominate it. Then if you can establish yourself as a specialist in that niche market, you can easily become the dominant player, with all of the benefits that go with that positioning.
Having or developing any kind of specialized knowledge like this means you can offer your audience all kinds of products and services they want to buy, and you'll have a very receptive crowd. It makes sense - when people are passionate about a topic, they want everything related to that topic. And if you are a dominant player and they trust you, they will buy from you.
One final point to make a note of is this. If you build a list of people who are passionate about the topic you love, you'll be in a position to sell them all kinds of products and services over and over again for years to come. The key is to be different, specialize in one small niche to start with, and work hard to dominate it. If you do, you really can't fail.
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