Article marketing is probably one of the most effective link building strategies you can use. What other way is there to get a large number of 'real' links pointing back to your website without resorting to tactics that can get your website banned from the search engines and killing your business?
But that's not to say there aren't problems. Let's take a look at some of them, and answer 4 of the main questions about article marketing to put your mind at ease.
Question 1 - Is submitting identical articles to lots of article directories going to get me into trouble for using duplicate content?
It might, but it's not a problem. Since we're dealing with high ranking websites, it's really just the link back you are after.If you submit half-decent articles to high PR websites, you'll get high quality links back in return.
Question 2 - Can I use the articles from my own website and just use them for article directories without having problems?
The short answer is no!Search engines usually rank the first instance of a piece of content they find as the original. If they index the directory version of your article before they've indexed the original, your site content may be seen as a duplicate. You wouldn't want this to happen, so you should re-write the articles to make them unique and send those to article directories instead.
Question 3 - Should I write and submit as many articles as I possibly can to the maximum number of article directories?
Yes, you could. In fact, this is the best strategy for article marketing, to build up your link popularity and get higher search rankings for your site. Another great option is to use a good article submission service that lets you spin articles so each one is unique.
Question 4 - Will my resource box stay intact so I get credit when people take my article to use on their sites, and is article theft a big problem?
You can't be sure that people will play by the rules. You can run a simple check using Google from time to time looking for unique phrases from your articles. Then look at the results to see whether people have kept the article resource boxes intact.
The Main Thing To Remember: You shouldn't be too worried about things you have no control over. Just focus on the things you CAN control. Write a bunch of informative, helpful articles and send people to an optin form using your resource box. You'll be building a list and getting backlinks as well. And after all, that's really what we're looking for isn't it?
But that's not to say there aren't problems. Let's take a look at some of them, and answer 4 of the main questions about article marketing to put your mind at ease.
Question 1 - Is submitting identical articles to lots of article directories going to get me into trouble for using duplicate content?
It might, but it's not a problem. Since we're dealing with high ranking websites, it's really just the link back you are after.If you submit half-decent articles to high PR websites, you'll get high quality links back in return.
Question 2 - Can I use the articles from my own website and just use them for article directories without having problems?
The short answer is no!Search engines usually rank the first instance of a piece of content they find as the original. If they index the directory version of your article before they've indexed the original, your site content may be seen as a duplicate. You wouldn't want this to happen, so you should re-write the articles to make them unique and send those to article directories instead.
Question 3 - Should I write and submit as many articles as I possibly can to the maximum number of article directories?
Yes, you could. In fact, this is the best strategy for article marketing, to build up your link popularity and get higher search rankings for your site. Another great option is to use a good article submission service that lets you spin articles so each one is unique.
Question 4 - Will my resource box stay intact so I get credit when people take my article to use on their sites, and is article theft a big problem?
You can't be sure that people will play by the rules. You can run a simple check using Google from time to time looking for unique phrases from your articles. Then look at the results to see whether people have kept the article resource boxes intact.
The Main Thing To Remember: You shouldn't be too worried about things you have no control over. Just focus on the things you CAN control. Write a bunch of informative, helpful articles and send people to an optin form using your resource box. You'll be building a list and getting backlinks as well. And after all, that's really what we're looking for isn't it?
About the Author:
Learn more about article marketing and lots more at Eben Pagans Accelerate training. And this accelerate high growth business training review goes into more detail about what you can do to promote your business more effectively.
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