Friday, June 28, 2013

The Keys To Running A Reputable Travel Information Website

By Billy Zane


You've taken pride in how awesome your travel accommodations and destinations search website looks and the pages that you created. Yet, it appears that your website is just sitting there and traffic is veering away. It's time to get serious about implementing SEO, keywords and online marketing. These tools are a must for generating traffic. With these tips, we will show you how to use these tools.

Making your business feel as real as you can for your visitors is important so that they can connect with and trust you. Using pictures of your office building, work space and employees will help them to understand that you're a real person with a respectable business.

You should always be deeply involved in web forums that relate to the niche/topic your site covers. Be a legitimate contributor! No one likes spam links. It's best to make interesting and useful observations about the topic of the thread, and simply place your URL in your profile, or as a "quote" at the end of your posts.

Don't launch your web page until you have plenty of content on the site - and in reserve! You need to have a deep cache of pictures, posts and "file" articles on hand so that you can update the site even if you don't have time to write an in-depth piece. This will also free up your time for site promotion in the crucial beginning weeks.

While you are figuring out how to organize your content on you travel accommodations and destinations search website, think about how often you're going to be posting new content. For websites that will be posting frequently, considering a blog style webpage would be accommodating, but for travel deals search sites that will be posting every couple of weeks or even months or so, a static home page design could better suit your needs. Bottom line is, you'll be busy maintaining the website already, make it so that it'll be more convenient for you to post.

If you have content that persons may wish to take with them, use a CSS stylesheet to make your pages printer friendly. It can be very frustrating to the site user if they want to print out an article and your site is unable to cooperate.

Make sure that your webpages load fast. If your webpages contain interesting content but are too big to load fast, they will be disregarded by visitors. Convert one big page into 2 or 3 smaller pages for faster loading.

You want to inform your visitors about latest events in the easiest possible way for them, and an effective way to achieve this is to use images. Of course, make sure you write something relevant about the event along with the pictures. Apart from entertaining your visitors, this would also get picked up easily by search engine crawlers, helping increase the search engine rankings of your page.




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