Wednesday, August 28, 2013

How To Develop And Preserve The Domain Of Your Reputable Business Coaching Website

By Jeff Howard


You simply need to use online marketing strategies if your business development and coaching information site is going to be successful. If you aren't using SEO and other ways of getting your name out there, nobody is going to know about all the great content and the well designed site that you're offering. Using these tools properly is the key to ensuring you draw traffic.

If you want traffic that speaks a different language you can use plug-ins. These can make the loading of pages slower and not all users will have it installed on the systems they use. You should plan for the cons and pros of the plug-ins.

Use keywords at the front of the title tag of the page because this is what the search engines will see first! And also, obviously make sure that they are actually KEY words, because too often inexperienced SEO workers don't make this a requirement.

Try to use multiple domain names that all point toward your main business development and coaching information site. It's cost efficient to do this and will help increase search engine results because you will have several roads all leading back to your website. Each domain name should be slightly different from the others to avoid duplication and to closely mimic the main site name.

A split test will help you determine which sales copy is working better. By posting similar content on different pages, you can fine tune your sales pitches. Remember that visitors and rankings are great, but you are looking for dollars at the end of the day. Track the conversion rates and see which copy, and copy writer, works best.

An easy and quick way to find out who your main competition is is by searching related keywords and checking the search results for paid ads that show up. The owners of those ads are the ones that you want to focus your attention on. By competing directly with those sites your setting your standards higher so that you can eventually be one of those sites.

Creating teases is a new approach that is used by successful business development and coaching information sites. The created teases talk about the excellent materials which are offered inside the website. To give everyone the urge of buying it, they can be compared to a magazine cover line. Teases made for your site will just operate in the same way. That is they will push visitors to have an inside view.

Having a notebook handy at all times to jot down ideas for your site will ensure that you don't forget them. You never know when that light bulb will come on, so write down every idea that you have in order to come back to it and flesh it out later.




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